to say that now the most popular industry, of course, a number of network marketing. Now look at every day like a raging sea flood information, including information about network commercial information has played an important part. With the rapid development of the network, we can say that no matter everyone, today people’s life has received the influence of the network. Relying on the characteristics of high-speed and convenient network, through the network marketing this way more and more people receive. Network marketing as a new marketing approach, has its own characteristics, the traditional marketing approach may not be able to achieve the best results. Today, I would like to share with you to do online marketing is easy to overlook a key, that is, human marketing.
network marketing along with the rise of the network business, has become one of the most easy to think of the current marketing. Network marketing is the Internet as the core platform, the network user as the center, the market demand and cognitive oriented, the use of a variety of network applications to achieve a series of marketing purposes. But a careful analysis, network marketing is not an independent sales situation, in order to achieve the best effect of marketing, network marketing must be combined with traditional channel promotion, media advertising, offline field publicity and other ways to carry out three-dimensional propaganda. It is precisely because of the characteristics of network marketing, network marketing can not achieve a good marketing effect, and the humanities as a starting point, is the most important condition.
marketing this form is simply to sell things you need to promote, as political economics, said that a thing to make it valuable, you must give its use value. Imagine you to a healthy young adults to sell the elderly scooter, the effect is very difficult to achieve. Humanistic marketing is the purpose of people-oriented, consumer centric. In the network marketing, we must seize the user’s needs, will not be the first step on the wrong. Do you need to take the customer as the center, network marketing stand in the position and angle of customer analysis, customer needs is what to think, what things are meaningful for the promotion of what kind of people, in order to obtain good marketing effect.
humanities marketing in a very representative example can be regarded as the famous "double eleven". Originally a very ordinary day, after years of continuous publicity business speculation, instilled in "double eleven" affordable shopping idea to the consumer, and the consumer is going to shopping itself during this period, eventually forming a network of e-commerce miracle. In fact, this is a very typical way of human marketing, to seize the needs of users, vigorously publicize, after years of precipitation and accumulation, and ultimately the formation of a myth. Here you can see that the simple network marketing is unable to achieve this effect, we must take the user as the center of the main body, launched a strong promotion, in order to achieve a certain effect.
good human marketing as the basis of network marketing can help network marketing, establish brand awareness can be regarded as one of the most popular