recently busy making several guest station of its own, there is no A5 to write something, there is constantly learning is mainly in the process of exploration, such as precipitation accumulated enough, in order to find yourself in this process and that is the right solution to share to everyone, everyone has to help and not misleading. Today is to talk about the problem of profit station.
we do station for what, in addressing the needs of users at the same time to a commission, but the site, optimization is done, every good directional flow, and the choice of products is also good, before I wrote an article from the view of "optimization of Amoy website product industry choice", there is no conversion or transformation little friends do not know have plagued similar problems. What exactly is the problem? I have done recently by several different types of washing station, I found that the problem is in the choice of products, different products for different forms of website. Because the station user experience should be said especially single page station user experience is mostly fixed, so I want to improve the user experience and the conversion rate will start from the product selection. After that, I will use several articles to do the detailed description, today the first article from the start of a single page.
single page station features
single page station template is generally above call a product list below is the list of products on the right or left, call an article, this kind of website is the advantage of a single product, the user can easily find what he wanted, to relevant information and some related products or products. Understand this kind of website can provide the service to the user, we have to start from the user’s point of view, to maximize the needs of the user.
select a functional single product
says this kind of web users love they already have a direction, for example, want to lose weight to acne, freckle and so on, they need to provide us is to solve the problem of the best products, can be said that the purpose of this kind of user is very strong. So we have to start from this point of view, do not choose the kind of product is very diverse, which will cause confusion in the user. For example, clothing, shoes and other products are not very suitable for a single page station, I made a shoe site results.
These are the
search engine to the directional flow, but before the revision of almost no turnover, but after correcting the effect is very obvious, enough to show that this kind of product is not suitable for single page station form to do. I believe that friends have their own considerations in the selection of products on a single page station, the next article will introduce blog for products.
station low conversion rate I believe has been confused with most of the friends, we need to constantly explore, continuous analysis, find out the problem and to solve it. I believe that the heart of professional Sensen to do professional thing.