we know that a reasonable location of cosmetics chain store business has a great impact, so we have to open the cosmetics chain store, we must look at the location of the store. How to find a location to open cosmetics stores? Let’s take a look.
A, grasp the potential customers and rules. All people are consumers, it is natural to store customers. The cosmetics stores must understand the population and the local population density, population growth, population age structure in the choice of location. In order to act as a substitute for a good consumer cosmetics, is not an easy thing, we must first understand the needs of the market.
two, to cosmetics franchise business, refers to the shops located point as the center outward extension of cosmetics franchise at a distance, this distance as radius, forming a circular ring of consumption. Cosmetics franchise business district is generally commercial district, residential areas, cultural and educational areas, office areas and mixed areas. The number of people, occupation, age, consumption habits, floating population, infrastructure, competitors, future development trends, rent and related costs.
three, with convenient transportation conditions, the geographical position is good to let more consumers to patronize the cosmetics stores. An important reason for the traffic convenience but also select the address to consider, convenient traffic, such as close to the station, wharf, and bus stops, because passers-by more traffic, have set up shop in value. The corners of an intersection, the highways, good location, high visibility and cosmetics franchise set up shop in the middle of the road but in some areas there is a very long central to the belt or railing, limit the pedestrians and vehicles crossing, it will affect the value of set up shop.