For the first time, the beauty magazine will collaborate with Brides to create a special edition Bridal Box, the first of several such collaborations Allure has planned for the year ahead, publisher and chief revenue officer Agnes Chapski announced today. “We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands,” said Chapski in a statement. Looking to tap the recurring, direct consumer revenue well coveted by publishers, Allure debuted the Beauty Box program around mid-2014, as a successor to the former Allure Sample Society. Since then, it’s grown the program’s base to about 30,000 monthly, paying subscribers, according to Fashionista. Featuring brands like Aerin, Kaplan MD, and Rimmel, 5,000 custom-designed boxes will include ten deluxe product samples in total, curated by Allure editor Michelle Lee and Brides editor Keija Minor. Despite a retail value of $131, the Bridal Box can be purchased for $49.95 on Allure’s website (non-limited-edition Beauty Box subscriptions cost $15 per month or $165 per year). The special-edition boxes come with a “mini magazine” featuring content from both Allure and Brides. Allure will be giving subscribers to its monthly Beauty Box product sample kits a taste of some Condé Nast sister titles. The collaboration isn’t limited to Brides. Later this year, Allure plans to introduce Beauty Boxes alongside Condé Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).
reading • Apple says a former engineer co-invented tech in Qualcomm patent dispute Aug 31 • Your phone screen is gross. Here’s how to clean it Comments 4 Aug 31 • Best places to sell your used electronics in 2019 Tech Industry Apple Qualcomm headquarters in San Diego. Tania González/CNET Apple said Tuesday that one of its engineers contributed to a patent Qualcomm says the iPhone maker infringed on, a twist in the long-running legal dispute between the two companies. Apple said the concept behind the patent, which allows a smartphone to connect to the internet quickly once the device boots up, was proposed by Arjuna Siva, who worked for Apple before the 2011 release of the first iPhone that used a Qualcomm chip. Apple, which said Siva should be named on the patent, argued the point on the second day of a trial in a San Diego federal court.Qualcomm is suing Apple in a federal court over three patents registered to the chipmaker that Qualcomm says Apple infringed. The trial is one front in a wide-ranging legal battle between the two tech giants. Two years ago, the Federal Trade Commission, aided by Apple and Intel, accused Qualcomm of operating a monopoly in modem chips. The agency argued Qualcomm has driven up the cost of phones and hurt consumers because its high royalty rates stopped competitors from entering the market. That trial took place in January, and the parties are currently waiting for a decision.Before Apple first released iPhones that use Qualcomm chips, the two companies worked together so Qualcomm could meet Apple’s requirements for the components. To do that, the companies emailed back and forth and held calls together. The project was so secretive that the companies used code names for each other: Apple was “Maverick” and Qualcomm was “Eureka.”Apple says that while the two companies were in discussions, then-Apple engineer Arjuna Siva came up with the idea that Qualcomm would later patent. Siva, who now works at Google, will testify later in the trial.”Does Qualcomm believe in giving credit where credit is due?” Apple’s counsel, Joseph Mueller of Wilmer Hale, asked Monday. Stephen Haehnichen, Qualcomm’s director of engineering and one of the inventors listed on the patent, said Siva didn’t deserve credit for the invention. When asked what contribution Siva made, he replied, “Nothing at all.”In his testimony, Haehnichen said Apple asked Qualcomm to build something the company had never made before, and to do it on a very short timeline. When Qualcomm delivered, Haehnichen was thrilled. “It was clear this was going to change the way we build modems,” he said Monday. “It was going to be meaningful to Qualcomm.”The San Diego trial, presided over by US District Judge Dana Sabraw, is more technical than the other parts of the legal battle. But it could have implications for how your phone is made and how much it costs. In addition to the boot-up patent, the companies are fighting over a patent that deals with graphics processing and battery life, and a third one that lets apps on your phone download data more easily by directing traffic between the apps processor and the modem.On Monday, Apple sought to paint the picture that Qualcomm was hasty and careless when it filed its patents. Mueller, Apple’s counsel, showed a slide created by Haehnichen that he presented to his team at an all-hands meeting. The slide, titled “Patents, go get ’em,” has a picture on it of cash bills fanned out. A bullet point under the title says “poker chips,” and notes employees get $1,500 for filing a patent, and another $1,500 for the patent being issued. It isn’t uncommon for companies to reward their engineers for patents. Haehnichen said he was just trying to encourage his team of engineers, who typically like to code and build but not present their ideas and work with lawyers over patent language. He said he was trying to remind his team that the work is worth the effort. “It’s important to our R&D business,” he said. Share your voice Tags Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? • See All Qualcomm Apple
Hyderabad, the capital city of India’s youngest state Telangana, is fast emerging as the favourite destination for big business firms to set shop, as nearly 20 IT firms are expected to open offices in the city in the next 8 to 12 months, according to a top official of the state.”They are in advanced stages of discussion with us. We expect formal announcements to be made by them on the same, pretty soon,” said Jayesh Ranjan, secretary (IT, electronics and communications), Telangana government.Replying to a query on the allotment of land to Google to set up its largest campus outside the US in Hyderabad, Ranjan said that the state government had already assigned the land to the search engine giant.”According to the communique that we received, Google is expected to lay the foundation stone for its own centre in Hyderabad in the first quarter of next year,” he said.Search engine giant Google had said in May that it would to set up its biggest development centre outside the US in Hyderabad, with an outlay of Rs 1,000 crore. The new campus will be spread across over 2 million square feet and accommodate 13,000 employees.The state government has already given its nod to the draft for the new IT policy, which would be announced after the Greater Hyderabad Municipal Corporation (GHMC) elections in January next year, said the state ITE&C secretary.He said that the IT policy would focus on expanding the IT sector presence “beyond Hyderabad” to Tier-II and Tier-III cities in the state.”As part of the policy, we have identified Warangal, Nizamabad, Karimnagar and Khammam to develop mini-IT hubs,” Business Standard quoted Ranjan, as saying.Formed just a year ago, Telangana has already become a favourite destination for big companies to set up operations, as the state strives to provide transparent tax policies and give speedy approvals to projects.In the past one year, Telangana has emerged as a tough competitor to neighbouring states – Andhra Pradesh and Karnataka.Top players in e-commerce, retail and aviation sectors have already set up facilities or have announced plans to expand their operations in Hyderabad.In July, US-based online cab aggregator Uber had announced plans to set up a “response and support centre” in Hyderabad, India, which will be its biggest investment outside the US.