recently, with the largest number of domestic users of B2C independent online shop platform "I shop" (www.wdwd.com, ); a new platform for this setting together a number of developers and operations staff once again to upgrade successfully. From the application point of view, "I shop" removal of the previous auction, wholesale, marketing and other functions, the new increase of exchange points and a series of new features, users want what kind of function, the direct use of points you can. From the service point of view, the removal of the previous help center, the new increase in online video training courses, equivalent to teach the user to open an independent hand shop, greatly reducing the threshold to open an independent shop. From a marketing perspective, the upgrade, added a new marketing service package, will not only allow users to open independent shop, but also to help the user to open the independent shop, the greater significance is to improve the industry environment through continuous upgrading, so that a large number of small and medium-sized enterprises, a large number of individuals feel the direct benefits from electronic commerce. In addition, my shop has also with Taobao, pat, Google, and many other Internet industry, the boss reached a strategic partnership for future development into a strong vitality.